One, if not THE key element to winning business in the new economy is to own your personal brand.


The best way for salespeople, marketers and small business owners today to generate high value sales is by building authority.


Also, more high-fives. Who doesn’t love high-fives?


One of the key reasons I founded Authority Funnels was simply the fact that I started generating more business when I had my own authority engine (website) . 




Hey there, I'm Scott, the founder of Authority Funnels and our parent company SALLAN GLOBAL


In the last few years there has been a notable shift in the way people are winning business and some of the methods that worked in the past no longer work with the same effectiveness.


To this end, I have combined my own experience, as well as studying the winners in the new “experience economy” to transform not only my own sales processes and practices, but many others through white papers, books, webinars and training programs.


I founded Authority Funnels as I was frustrated at the costs, complexity, non-completeness (is that a word ?) or downright crappiness of the options out there.


Read on, if you want to know more about our/my origin story...

From a young age, all I wanted to be was a professional football (soccer) player. I was good. I trained hard and was focused on playing professionally from about 7 years old.


School and learning was not top of my agenda. I didn’t need it, I was going to be a professional player raking in the big bucks. Sure, I turned up to classes, but I wasn’t really there if you know what I mean. I left school and took a part-time job to pay the bills in a sports store, which gave me more chance to train with my club and prepare for a life of riches.


Then an opportunity arose, all my hard work was looking to pay off. I’d broken into the first team at my club at 17, and I’d been offered trials with 2 English Premier League and 1 Championship team. My bags were packed and ready to go as soon as my local season ended.



Two weeks before the end of the season, we were playing an away game and the worst thing you could imagine happened… I turned awkwardly, and I fell to the ground in agony.


In a split second, everything I had worked for since I was 7 years old was gone in that moment. I’d broken my left ankle AND fractured my right ankle…at the same time.


I tried to rehabilitate, but I wasn’t the same again. There were aborted comebacks, but I just wasn’t anywhere near the same player I was before the incident. I needed a new career at 20, and I needed it fast. That’s how I got into sales.


After almost 15 years of being a sales guy, I decided to open my own business…

How My First Business Was An Overnight Success… and How it All Went Crashing Down

After almost 15 years of sales and account management experience, across a range of industries, I decided to branch out on my own and start my own business.


My business partner and I started a wholesale company importing cleaning supplies from China, which we would sell to other wholesalers and end-users.


I’d get on the phone and cold call everyone I could, sales is a numbers game I would tell myself and the more people I spoke with, the better. I’d be disingenuous if I said we weren’t successful those first few years. I was able to win several major accounts, and we had taken the business from zero in sales to millions in revenue in the first two years.

But… there was a storm brewing… The perfect storm was the global financial crisis of 2008.


Being located in Australia, we sold our goods in Australian Dollars and paid for them in U.S. Dollars.


As you can see here, the Australian Dollar dropped from 0.96 to 0.62 almost overnight.


This drop has increased our expenses by nearly $500,000 overnight.


Needless to say, we had to shut the doors.

It got to a point where I was selling my household furniture just to feed my family.


I’d never felt so low. I could see the world had changed, and the Internet and social media in particular as a business tool was still in its infancy, but I knew it was the future. 

From Selling My Household Furniture
Just to Feed My Family, to a $3,094,780 Deal…

So how did this happen ?


My most significant turning point when using the methodology you will see here was when I put it to use myself and landed a client contract worth $3,094,780 that all started via engaging the prospect via social platforms.


I’ve also taught this very methodology to scores of salespeople and business owners who have had some very kind words to say about what they have been able to achieve and how much their business has grown by working with me. More on that later.

I built my online foundations by optimizing my social profiles and understanding my ideal customer avatar, began to build my authority in the niche through personal branding, started churning out content that spoke to that very ideal customer across the social platforms I knew they frequented, engaged my potential prospects on those platforms, then begun to drive revenue from this very platform.


The $3,094,780 sale I mentioned came from the work I had been putting in adapting to the modern customer and their needs.


And I did all of this using a method that I call…

To teach people how to use my P.A.C.E.R. method and learn how to generate hot, targeted leads and then turn them into high-ticket sales, I’ve put together an academy program that I personally teach…but one of the key components when building my authority in my chosen market was when I built my very own authority engine...

I built my first website to enhance my personal branding with wordpress. It was not bad, wordpress was easy to use and I got a lot of people asking me to build theirs as well.


I then found I had more of my ideal prospect coming to me for inquiries based on my new personal branding initiatives and I was booking more meetings than ever. I was also being asked to speak at events within my industry and was seen as the "go to guy" for comment on a number of sales and outsourcing related topics.


But here was the problem.... 

First and foremost I am a salesperson and business owner. I am not a tech all. It's all very well being able to download a cool wordpress template, modify it to your needs and send it live, but....


You then need to purchase a whole heap of services, plugins and apps to make the most of it.


Things like


  • Ecommerce plugins
  • Optin and list building forms
  • Email automation
  • Calendar subscriptions
  • Video hosting
  • Web hosting
  • Membership software

and the list goes on and is very very expensive

The platform this Authority Engine uses is called Kartra. It is a super simple page builder and marketing automation platform. The page you are on right now is built with it :) For you to get access to your Authority Engine Funnel, you will need a Kartra account. You can sign up for their starter plan with a $1 14 day free trial.


This is the most simple sales and marketing automation platform I know, and I swear by it for all my sales and marketing activities. 



We have now gone on to build a number of these Authority Engine Funnels for a range of clients across different industries and our team would like to do the same for you.


If you would like our team to build an Authority Engine Funnel for you book your free consult now.

I’m a huge football fan and lifelong Liverpool supporter. If you’re a Manchester United fan, I’ll let it slide for now.


However, you’ll have to pick up the tab at the pub next time :)


I’ve been involved in sales and business development and online marketing space for over 25+ years across a range of industries with the last 15 spent predominantly in the outsourcing and customer management space.


During my career I have been fortunate enough to generate over $500 million in sales for the businesses I have worked for and have trained over 1,000 people in varying stages of their sales and customer service career to great success.


I have also devised award winning sales training and marketing videos and have sold over 3,000 products online in the last 10 years. Fortunately 2,871 of those sales were to people not in my immediate family !

Meet Our Team


Scott Allan

Scott is the founder and MD of Sallan Global. With over 25 years sales, business development, training and leadership experience. Sallan Global was founded in 2017 and is the driving force behind 7 Figure Sales Academy and the strategic direction of the business.


Rauf Abdu

Rauf is the social media manager for Sallan Global and it's various brands. Experienced in content creation, graphic design, brand promotion and growth strategy.


Jenny D.

Jenny D is Sallan Global's operations guru. She is responsible for co-ordinating all brand promotions, community and client outreach. She manages the broader Sallan Global team around the globe  


Tech Crew

We work with multiple talented people via our partnership with VA Platinum.

All staff have been pre-vetted by us and completely understand our company culture and desire to see our clients succeed

What Customers Are Saying...

"Scott Is A True Thought Leader !"


Scott is an intelligent and committed individual who takes pride in his work. He has an open, direct and pragmatic style that commands respect and a willingness to provide honest feedback. His courage in challenging the statue quo establishes him as a true thought leader in any industry.



Amar Mangu

Banking Consultant​

"YOU ROCK !!" 


Hi Scott, I saw your offer hit my mailbox this morning and I could not wait to open it knowing the other high quality products you offer. And You Rock !! and I am certainly not the first to tell you that :)

Best Wishes and a nice day, all the way from France


Sophie Perrin


"ROI Is Virtually Guaranteed"


I've known Scott and the team for quite some time and I can tell you that no-one else I've dealt with puts more thought, planning, care and passion into what they create for their customers.


There's not a thing this guy and his team does without putting 100%. You'll absolutely get your money's worth and I recommend staying in touch with Scott and his team as your ROI is virtually guaranteed. Great work Scott!

Kezz Bracey

Owner -​


Sallan Global are driven to get results for our clients through our innovative solutions all with the modern customer in mind.


The results we get for our clients are the driving force behind our training programs and sales and marketing automation solutions.



2 / 23 Foster Street Surry Hills NSW, Australia 2010​

© SALLAN GLOBAL. All Rights Reserved.